Viral For Votes: Who are the influencers that political parties are roping in for the elections? What is their role? How are they making money? Decode series where we track content creators who are involved in the Lok Sabha election campaign 2024. As we edge closer to the Lok Sabha election 2024, understanding the role of these digital influencers becomes crucial in comprehending the new dynamics of voter engagement and political communication.

For instance, the case of Veer Sharma, a former TikTok star from Indore, whose transition into politics gained momentum by featuring prominent political figures in his content. Our analysis found that over 60% of the winners the National Creators Awards ceremony, posted content related to: Hinduism, meeting BJP leaders or endorsing the ruling party's policies or ideology.