Elon Musk's X Faces Lawsuit From A Marketing Agency Over Name Trademark

Elon Musk's X has been sued by a Florida-based legal marketing agency called X Social Media for trademark infringement over the name X.

The lawsuit said the agency has used the "X Social Media" name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients.

The lawsuit also mentions that the existing confusion has already resulted in financial losses for X Social Media and is expected to inflict additional financial harm.

It reads, "In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its 'X' mark."

X Social Media sent X Corp a cease-and-desist letter in August 2023, which the company allegedly disregarded.

As a result, the agency is seeking an injunction to prevent Musk's company from marketing, offering, selling or distributing services using the “X” mark.

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