“Our brands are taking steps to restrict access to their services in Russia and will complete their withdrawal from the Russian market by June 30, 2023,” the report read.
"What has changed in the last year that made it wake up now? Putin has been relentlessly attacking Ukraine since he invaded the country," Mark Dixon, founder of the Moral Rating Agency, told BBC.
Many digital services providers such as Spotify, Netflix and Tinder’s rival Bumble had pulled out shortly after Russia began its military campaign in Ukraine in February 2022.