YouTube Introduces “Captured with a Camera” Labels to Combat AI-Generated Content

YouTube will now label videos captured with real cameras as part of its effort to address AI-generated content.

The labels will show beneath videos alongside a message reading “how this content was made”. “This content was captured using a camera or other recording device”, it reads.

YouTube will use a standard from the C2PA for verification. If a video is uploaded without edits and recorded on supported hardware, the platform will add metadata confirming it was "captured with a camera".

It states that the label won’t appear if the video is too heavily edited to trace back to its original source.

Currently, YouTube requires creators to disclose AI-generated content and is reportedly developing tools to help them address unauthorised AI-made content replicating their likeness.